SAM: More than a prequalification.
A clear financing direction.
SAM is the credit prequalification the customer completes on your website, on social media or in store. Every application returns a financing direction, aligned with lender reality, before anyone picks up the phone.
Proudly Canadian!
IT starts with SAM.
Adopted by 200+ dealerships across Canada
📌 Already adopted by 200+ dealerships across Canada
🎯 A financing direction on every application, delivered to your CRM or DMS
🎯 Lender compatibility across 100+ Canadian programs
📍 Active 24/7, on your website and in your dealership
Get in touch with us to learn more!
How SAM Works: It's Simple & Profitable
Understand its power in 100 words
SAM returns a direction on every credit application, before the customer walks in.
It reads each file against 100+ Canadian lender programs and structures the key elements of the deal: down payment, term, lender cascade (prime and alternative credit), eligible F&I products and rebates, plus a profitability benchmark showing what the deal can carry. The F&I office starts with a structured file instead of a cold one, with fewer back-and-forths along the way.
SAM structures the decision. Your business managers make it. Speed and profitability follow from better structure, not the other way around.
..or in 4 simple steps
1️⃣ The customer completes the prequalification on your website, on social media or in store
2️⃣ SAM reads the file in real time, with no credit inquiry and no cost per file
3️⃣ The purchase intent and its financing direction land directly in your CRM or DMS
4️⃣ The F&I office opens a structured file instead of a cold one, whatever the credit profile (alternative credit, newcomers to Canada, self-employed)
🎯 Optimal sales 100% of the time.
A completed credit application is not a browsing signal.
It is someone buying within days.
See which lender programs the file is compatible with, under what conditions, and which F&I products fit, before the customer reaches the F&I office.
Used online and in store, at the desk, by tablet or QR code.
Advantages of the SAM Widget for Sales
🎯 Prequalified Leads: Sales representatives receive qualified leads, making it easy to identify customers who are ready to buy. This validates consumer intent.
⏳ Efficiency: Less time wasted on unqualified buyers or financing uncertainties. SAM identifies serious customers, avoiding unnecessary time lost in F&I.
📈 Conversion Rate: Prequalified customers are more likely to complete their purchase, resulting in increased sales.
Advantages of the SAM Widget for the F&I Department
🤖 Structure, not automation: SAM suggests down payment, term and lender cascade in real time; the business manager remains the decision-maker on every file.
💰 Profitability benchmark: every file arrives with a read on what the deal can carry, in rebates and F&I products; margins follow from better structure.
⏱ Time recovered: files arrive with a direction instead of cold, so the office spends its time deciding, not rebuilding.
✅ Consistency: directions are aligned with current lender programs, the same way on every file, from your best month to your worst.
🏦 Alternative credit: below the prime cut, the cascade continues into lenders built for these files, so placeable deals reach a lender that takes them instead of dying at the desk.
Advantages of the SAM Widget for Managers
💵 Profitability as a consequence: structured deals carry the F&I products and rebates they can actually support.
🔍 Visibility: how many customers applied, what credit they carried, and whether the direction was used, rooftop by rooftop.
⚖️ Privacy by design: customer data hosted in Canada, built to Quebec's Law 25, the strictest privacy regime in the country. Where a province regulates when F&I insurance products may be sold, the timing is built into the process.
🤝 Customer Trust: the customer sees their own result too; transparency and consistency protect the dealership's reputation.
Advantages of the SAM Widget for Customers
⚡ Instant Prequalification: an immediate result, with no credit inquiry and no impact on their score.
🕒 On their own time: 58% of online finance applications arrive when the store is closed. SAM answers when nobody from the store is there.
😀 Certainty, not judgment: customers check their financing reality without a salesperson or business manager watching. For many, the question is not bad credit, it is uncertainty.
Videos
Discover our customer testimonials! The SAM Widget is also featured on TV to educate consumers, and it’s being discussed at the Quebec Dealer Association (French).
Découvrez le Widget SAM !
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Easy integration and compatible with all websites and CRMs
📌 Compatible with the website and CRM platforms dealerships run in Canada, DMS-agnostic, connected by API
📌 Installation in under 24 hours
📌 Customizable: logo, colors and calls to action tailored to your dealership. No system replaced, no data migration, no double entry
Book your personalized demo today and experience SAM in action!
Join the dealerships across Canada that already run SAM to structure their financing decisions, simplify their process and start every file with a direction.
Book your demo and see what a structured file changes at your desk. Profitability follows the structure.
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