Our mission is to create a new standard in auto financing, thanks to an experienced team and cutting-edge technology.
Our Vision: By combining artificial intelligence and human data, we are changing the way consumers get financed.
What started as an idea became a solution. Our solutions are built by dealers for dealers. Our team consists of industry experts and dealership owners who are dedicated to helping dealers get more consumers financed.
We saw that the world of buying cars, despite having an unimaginable potential for success and improvement, remains unexplored when it comes to generating convenience and control with self-service technology. That is why we decided to take the initiative, by striving to create a new standard in automotive lending.
By bringing together artificial machine intelligence and human-generated data, we are gradually changing the way consumers get financed from their financial institutions, reducing piles of paperwork to a single software, and hours of work into mere minutes.
André-Martin is a digital entrepreneur who, since 1999, has developed cutting-edge expertise in the field of automotive marketing. And this for a simple reason: As an entrepreneur, collector, and even race driver, he is passionate about automobiles.
He has successfully built, developed, and sold several automotive digital solutions companies. These include: Dealer Corporation, autoExpert.ca, Auto123.com and DealerCity
André-Martin developed DecisioningIT and the F&I Lucy tool suite to facilitate the financing process and resolve the difficulties he identified with his clients. By helping dealerships, Lucy also helps consumers who need a vehicle. Lucy is a transparent, win-win solution.
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Ghislain has over 20 years of experience in digital consulting, marketing, and sales growth, including 11 years in the automotive sector. His background includes dealership groups (HGreg), automakers (Hyundai Canada), and automotive technology companies (Shift Digital)..
At DecisioningIT, he leads the business development team focused on integrating financial intelligence into dealerships, aligning sales and marketing teams on how SAM and Lucy are used in practice..
He acts as a bridge between business needs and execution teams, with a pragmatic, ROI-focused approach. He uses AI as an accelerator, not a substitute for expertise.
Eric Tasse is a results driven sales and business development leader with extensive experience in automotive technology and dealership solutions. With a strong background in B2B sales, relationship management, and strategic growth, Eric brings a practical, customer focused approach to solving complex business challenges..
Throughout his career, Eric has built lasting partnerships, driven revenue growth, and helped organizations adopt technology that improves efficiency and performance. He is passionate about creating meaningful business outcomes, developing strong relationships, and continuously finding smarter ways to move the industry forward.
Stephanie’s energy, enthusiasm and drive for resolving complex customer inquiries has been the foundation for her 23+ years in automotive marketing.
She is passionate about building strong customer relationships, driving brand loyalty, and increasing customer engagement.
Holding a bachelor in mathematics and a masters in computer science Eric is the development lead for Lucy.
His experience as a Senior Developer has spanned across multiple industries and numerous large-scale projects for over 20 years, primarily within the automotive sector.
Christophe's range of expertise is quite diverse and he is our go to knowledge base when it comes to web integration, SEO techniques as well as front and back end web development.
Christophe has been in the automotive technology space, leading development teams and along the way becoming a project management professional.
Emiliano brings over 20 years of experience in digital marketing. He has become a master of SEM/SEO, PPC and social media marketing techniques.
His profound experience with the suite of Google tools makes him integral to many of our efforts and his positive enthusiasm is always recognized by his colleagues and all of our clients.
Michel Lozeau's first career took place in the world of Consulting and Information Technology. A graduate of McGill University (B.Comm. 1974) and participant in the Executive Program of Queen's University (1998), Mr. Lozeau held executive positions in Montreal and Toronto, with international technology companies and management consulting firms, including Andersen Consulting (Accenture), SHL Systemhouse and Oracle Corporation, where he was Group Vice President of professional services in Canada from 1995 to 2001.
Mr. Lozeau also worked in financial institutions, such as the National Bank of Canada, where he held the position of Senior Vice-President, Electronic Commerce and member of the Executive Committee.
Mathew Growden (aka Growdy) is a dot-com refugee with over 30
years of digital experience in consumer e-commerce (Indigo
Books, SHOP.CA), telco (WIND Mobile), media and automotive
(Google).
For nearly a decade he worked in the Google Canada Automotive
Team, collaborating with OEMs, Auto Groups and Dealers to make
the best possible use of research, insights, digital media and digital
tools to sell more cars.
Now working as an independent consultant, Mathew continues his
work to help the automotive industry elevate their digital
experiences.
Frequently called upon as a keynote speaker at several industry
events (Western Canada Dealer Summit, ACE, CADEX, etc),
Mathew relishes the opportunity to share his unique perspective
on the automotive industry and innovation.
Yves graduated from the University of Montreal with a Bachelor’s degree in Communications.
A born salesman with an entrepreneurial spirit, Yves has been active in the automotive industry for more than two decades involved in many initiatives such as creating the official vehicle valuation guide used in Quebec for taxation while with Hebdo Mag International (now Trader), as well as being instrumental deploying Autotrader.ca & Hebdo.net web sites.
He has also worked for BCE Emergis, Wells Fargo, Yellow Pages and Powerband Canada. Yves joined Canadian Black Book in 2010 and has been National Director, Data Licensing until April 2024. He is now retired and travels the world.