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Our Vision

Our Vision: By combining artificial intelligence and human data, we are changing the way consumers get financed.

What started as an idea became a solution. Our solutions are built by dealers for dealers. Our team consists of industry experts and dealership owners who are dedicated to helping dealers get more consumers financed.

We saw that the world of buying cars, despite having an unimaginable potential for success and improvement, remains unexplored when it comes to generating convenience and control with self-service technology. That is why we decided to take the initiative, by striving to create a new standard in automotive lending.

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André-Martin Hobbs

“I created my “Dream Team” with this company. It took me 20 years to find the best talents and bring them together under the same project”.

By bringing together artificial machine intelligence and human-generated data, we are gradually changing the way consumers get financed from their financial institutions, reducing piles of paperwork to a single software, and hours of work into mere minutes.

Rosa Hoffmann

"I could not be prouder of the team we've brought together to help us revolutionize automotive lending"

Meet The Team

Rosa Hoffmann

CEO & Co-Founder

Rosa is a visionary entrepreneur and creative force with over 15 years of executive experience in the automotive industry. She builds and scales companies by aligning strategy with vision, optimizing operations, and leveraging her deep expertise in business development, sales, and marketing.

Specializing in go-to-market strategy and global partnerships, Rosa also brings extensive knowledge in automotive tech, IoT, connected vehicles, cybersecurity, and AI. Her achievements have earned her spots on the Fierce Founders Top 10 (2019) and Auto Remarketing’s 40 Under 40 (2022).

André-Martin is a digital entrepreneur who, since 1999, has developed cutting-edge expertise in the field of automotive marketing. And this for a simple reason: As an entrepreneur, collector, and even race driver, he is passionate about automobiles.

He has successfully built, developed, and sold several automotive digital solutions companies. These include: Dealer Corporation, autoExpert.ca, Auto123.com and DealerCity

André-Martin developed DecisioningIT and the F&I Lucy tool suite to facilitate the financing process and resolve the difficulties he identified with his clients. By helping dealerships, Lucy also helps consumers who need a vehicle. Lucy is a transparent, win-win solution.

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André-Martin Hobbs

CPO & Co-Founder

Eric Stremler

Senior Developer

Holding a bachelor in mathematics and a masters in computer science Eric is the development lead for Lucy.

His experience as a Senior Developer has spanned across multiple industries and numerous large-scale projects for over 20 years, primarily within the automotive sector.

Christophe's range of expertise is quite diverse and he is our go to knowledge base when it comes to web integration, SEO techniques as well as front and back end web development.

Christophe has been in the automotive technology space, leading development teams and along the way becoming a project management professional.

Christophe Humbert

Senior Developer

Emiliano Ubaldi

Engineer

Emiliano brings over 20 years of experience in digital marketing. He has become a master of SEM/SEO, PPC and social media marketing techniques.

His profound experience with the suite of Google tools makes him integral to many of our efforts and his positive enthusiasm is always recognized by his colleagues and all of our clients.

Stephanie’s energy, enthusiasm and drive for resolving complex customer inquiries has been the foundation for her 19+ years in automotive marketing.

She is passionate about building strong customer relationships, driving brand loyalty, and increasing customer engagement.

Stephanie Nagy

Director of Customer Success / Product Manager / Scrum Master
Katherine Martinez

Katherine Martinez

Marketing and Design

Katherine is a strategic and creative marketing and graphic design professional with extensive experience in the automotive industry, having worked with brands like Toyota. She specializes in branding, event coordination, and marketing strategies, with over 6 years of graphic design expertise.

Katherine holds a degree in International Marketing, business, and graphic design diploma.

With over 16 years of experience, Patrice brings extensive expertise in sales, credit, leadership, management, and product development. His career includes senior roles such as VP of Product and Marketing, General Sales Director, and Credit Analyst.

Known for his strategic approach and dedication, Patrice has successfully driven business growth and innovation.

Based in Montreal, Quebec, he is passionate about creating impactful solutions and building strong relationships in the automotive and financial sectors.

Patrice D'Amour

Territory Manager

Advisors

Gary Schwartz

Conseiller stratégique

Over the past 25 years, Gary has played a leading role in the high-tech industry by founding, investing in, and managing several companies across the health, marketing, social media, retail, blockchain, and finance sectors.

He is a six-time recipient of the Deloitte Fast 50 Award and has been recognized as the “2013 Mobile Commerce Evangelist of the Year” and the “2014 US Retail Innovator of the Year.”

Now President of the Canadian Lender Association, Gary is an alumnus of Columbia University in New York and the Stanford University Center in Yokohama, where he was awarded the Asia Foundation and Japan Fellowships.

Michel Lozeau's first career took place in the world of Consulting and Information Technology. A graduate of McGill University (B.Comm. 1974) and participant in the Executive Program of Queen's University (1998), Mr. Lozeau held executive positions in Montreal and Toronto, with international technology companies and management consulting firms, including Andersen Consulting (Accenture), SHL Systemhouse and Oracle Corporation, where he was Group Vice President of professional services in Canada from 1995 to 2001.

Mr. Lozeau also worked in financial institutions, such as the National Bank of Canada, where he held the position of Senior Vice-President, Electronic Commerce and member of the Executive Committee.

Michel Lozeau

Advisor

Mathew ("Growdy") Growden

Advisor

Mathew Growden (aka Growdy) is a dot-com refugee with over 30 years of digital experience in consumer e-commerce (Indigo Books, SHOP.CA), telco (WIND Mobile), media and automotive (Google).

For nearly a decade he worked in the Google Canada Automotive Team, collaborating with OEMs, Auto Groups and Dealers to make the best possible use of research, insights, digital media and digital tools to sell more cars.

Now working as an independent consultant, Mathew continues his work to help the automotive industry elevate their digital experiences.

Frequently called upon as a keynote speaker at several industry events (Western Canada Dealer Summit, ACE, CADEX, etc), Mathew relishes the opportunity to share his unique perspective on the automotive industry and innovation.

Yves graduated from the University of Montreal with a Bachelor’s degree in Communications.

A born salesman with an entrepreneurial spirit, Yves has been active in the automotive industry for more than two decades involved in many initiatives such as creating the official vehicle valuation guide used in Quebec for taxation while with Hebdo Mag International (now Trader), as well as being instrumental deploying Autotrader.ca & Hebdo.net web sites.

He has also worked for BCE Emergis, Wells Fargo, Yellow Pages and Powerband Canada. Yves joined Canadian Black Book in 2010 and has been National Director, Data Licensing until April 2024. He is now retired and travels the world.

Yves Varin

Advisor