Tag: Google

How to improve your car dealership’s online retailing strategy – Lissette Gole, Head of Auto Retail at Google

Andre-Martin Hobbs, Partner at DecisioningIT: In this video segment, Lissette Gole tells us that a lot of shoppers move fully online: In 2018, 1% of vehicles were sold completely through online retailing. In 2020, that number increased to 10%. I...

November 4, 2021

Google’s Head of Automotive Retail Lissette Gole, discusses 4 industry trends caused by the COVID-19 pandemic

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Google’s Head of Automotive Retail Lissette Gole, discusses 4 industry trends caused by the COVID-19 pandemic

Lissette Gole, Head of Automotive Retail for Google, begins the conversation by discussing four trends in which the industry experienced change due to the virus. The first trend is online retailing. Customers are ready to embrace online car buying as...

March 12, 2021