CarGurus announced a new feature that can enable shoppers to pre-qualify for financing as they search on CarGurus for their next vehicle; a program provided through CarGurus’ listing dealers that book paper through Capital One, Westlake Financial Services and Global Lending Services LLC Services.
“Financing is a critical, yet often forgotten about, part of purchasing a car. As the pioneers of trust and transparency in automotive retail, we believe that providing shoppers with information about financing rates will help guide better purchase decisions,” CarGurus vice president of consumer products Josh Berg said in a news release.
Competitive advantage
I wonder how CarGuru’s competitors (Autotrader US, autoTRADER.ca, Cars.com, Carpages.ca, Edmunds, TrueCar, Inc., etc.) will react to this? Buy looking for a plug and play solution they could embed on their site maybe?
Decisioning IT has a proven solution that helps consumers get prequalified for financing online, for ALL financial institutions. Ask us how you can add our Lucy Widget to your site: Visit us at www.decidioning.it
Ben Mirecki, Sebastian Baldwin, Mike Jaros, Avi Steinlauf, Mike Darrow, Scott Neil
