CarGurus has unveiled its new Digital Deal platform, aimed at creating smoother connections between dealerships and car shoppers ready to buy in Canada. This platform allows consumers to initiate financing applications online for eligible new and used vehicles, schedule appointments, and start the trade-in process—all before visiting a dealership.
Seamus Cassidy, principal product manager at CarGurus, emphasized the platform’s potential to bridge the gap between digital and in-store car buying. “By allowing car shoppers to handle more steps from the comfort of home, CarGurus Digital Deal helps facilitate a more seamless online-to-in-store experience that benefits both sides of the transaction,” Cassidy noted.
Key Features of CarGurus Digital Deal:
- Streamlined Financing: Consumers can begin their financing application for specific vehicles, gaining upfront knowledge about their financing eligibility.
- Enhanced Convenience: Shoppers can complete more of the buying process online, saving time and providing a smoother transition to the in-person dealership experience.
- Dealer Integration: The platform works with a dealer’s existing technology systems and preferred lender networks, ensuring compatibility and efficient workflows.
CarGurus stated that Digital Deal is launching in Canada due to strong demand following its success in the U.S. The platform currently supports over 15,000 vehicle listings and is marked with badges on CarGurus.ca search results, making it easy for shoppers to identify eligible vehicles.
Casey Pilip, marketing director at Klas Auto Group in British Columbia, shared that the new platform has enhanced their team’s ability to prepare and engage with potential buyers effectively. “Digital Deal leads have significantly assisted our sales and finance teams in simplifying the buying process… Successfully converting additional leads each month at a high closing percentage truly makes a significant impact in today’s market.”
This innovative approach promises to help dealerships reach ready-to-buy shoppers and improve conversion rates while allowing consumers to approach the car-buying process with more confidence and preparation. The platform, developed in partnership with CreditApp, is flexible and integrates seamlessly into dealers’ preferred lending networks, boosting efficiency and enhancing customer satisfaction.
With the initial rollout already proving impactful, CarGurus Digital Deal is set to become a valuable tool for dealers across Canada, facilitating quicker and more efficient car sales in an evolving automotive landscape
