In a recent blog post by JACKIE CHARNIGA, we learn that dealerships believe a more diverse lineup of F&I products with different coverage tiers helps sell those products to digital retailing customers
Source: https://www.autonews.com/fi-blog/score-another-one-offering-more-fi-products-online
Extract:
In a survey of 500 F&I and dealership executives across the U.S. in March, dealership respondents indicated customers are looking for more customization with F&I product coverage. Forty-four percent of respondents said the ability to adjust products to a customer’s needs is most important when it comes to selling F&I products online. Forty-one percent said customers self-selecting F&I products and coverage options is another priority online.
The survey strengthened industry claims that more F&I product information is accessible online than ever before, and consumers are responding to the increased transparency.
Forty-five percent of dealers now make F&I product information available online, and 35 percent incorporate financing options or loan applications into their digital processes. F&I product selection and pricing is available online at 33 percent of respondents’ dealerships.
Customers want to read about F&I online ahead of dealership visits. The more information they have, the more empowered they are when making a decision about how to protect their vehicle purchase. Enough said.
