Identifix, Inc. / Solera Holdings announced that it will acquire DealerSocket as well as Omnitracs, a complete fleet management platform.
“Solera is the driving force behind the rapid digitization of the vehicle lifecycle, delivering intelligent, data-driven, mission-critical solutions for our customers,” Solera chief executive officer Darko Dejanovic said in the news release.
“The combination of DealerSocket with Solera allows us to offer dealerships a fully unified platform to simplify workflows and enables us to become the digital backbone across all areas of a connected dealership, simplifying and improving the retail experience. We are thrilled to join the Solera team,” DealerSocket chief executive officer Sejal Chokshi Pietrzak said.
“By joining Solera, Omnitracs will be able to further extend our converged solutions, both in and on the vehicle, into fleet lifecycle management services while also extending our access to new markets,” Omnitracs chief executive officer Ray Greer said.
Kirkland & Ellis is advising Solera on the acquisition. Greenberg Traurig, LLP is serving as legal counsel to Omnitracs and Ropes & Gray LLP & Gray is serving as legal counsel to DealerSocket.
One things is sure, the Lucy Auto CRM and Decisioning F&I Platform could very well be part of similar news in a few months. Stay tuned!
