Non-Prime Archives

Cox Automotive launches Complete Retail

Cox Automotive launches Complete Retail, ‘connecting the dots’ of its digital retail solutions. Cudos Lori Wittman & Jessica Stafford! I’m glad Cox finally connected the dots between their solutions. It’s a great ecosystem, they have great market penetration and although...

January 26, 2021

Fairstone Financial on selling to non-prime customers can boost dealerships’ bottom line

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Fairstone Financial on selling to non-prime customers can boost dealerships’ bottom line

The traditional divide between prime and non-prime car buyers, and the dealerships that sell to them, is fading. Today, almost 30% of customers do not qualify for traditional bank or OEM financing1. This niche of non-prime buyers has been called...

January 2, 2021