Montreal, March 9, 2026 — Otogo and DecisioningIT have announced a new partnership that will enable dealerships to receive prospects already engaged in the financing process.
Through this integration, visitors to Otogo.ca can now complete a financing prequalification request directly from a vehicle listing, powered by DecisioningIT’s SAM technology.
For dealerships, this means receiving prospects who are further along in their buying journey and already considering their financing options.
Dealerships can also add SAM to their own websites, allowing visitors to initiate a credit request before arriving at the dealership.
In-store, a simple QR code at the sales desk can activate the credit request, helping create a smooth transition between the sales team and the F&I department.
Once a customer submits a credit request, SAM provides clear financing direction, helping dealership teams structure deals more effectively in line with lender realities while keeping F&I managers firmly in control of the final decision.
“With this integration, we are giving dealerships access to prospects who are already engaged in the financing step of their purchase journey,” said Miguel Parreira Pinto, GM at Otogo. “It strengthens the connection between online vehicle discovery and the dealership experience.”
For DecisioningIT, the partnership helps bring financing structure earlier into the buying process.
“Financing often becomes clear only once the customer is already in the dealership,” said Andre-Martin Hobbs, CEO at DecisioningIT. “By introducing structured financing direction earlier, dealers can approach each opportunity with greater clarity while keeping F&I managers fully in control of the decision.”
With this integration, Otogo introduces a new type of prospect for dealerships:
- prospects already engaged in a financing process
- customers further along in their buying journey
- stronger opportunities for conversion.
By bringing financing prequalification directly into the vehicle search experience, the partnership creates a clearer connection between online vehicle discovery and in-store financing structure, helping dealerships move from the first click to the final transaction with greater clarity.
About Otogo
Otogo is the official automotive marketplace for Québec dealerships, powered by Le Guide de l’auto. The platform allows consumers to discover and compare vehicles offered by dealerships across the province.
About DecisioningIT
DecisioningIT is a decision technology company specializing in automotive financing decisions. Its technology transforms real transactional data into clear and actionable financing decision frameworks that help dealerships structure financing deals more effectively, while keeping F&I managers at the center of the decision process.
