Do you agree or disagree?
Should dealers offer full transparency on vehicle pricing?
I’d like to hear you guys on that. I’m asking you in reaction of an article on CBT news on Brian Pasch and the benefits of transparency in modern retailing.
Talking about digital retailing vs showroom shopping, Brian Pasch (CEO of PCG Companies) says the main factors that influence a car buyer’s process are affordability, consistency, and availability.
The article goes on:
Brian Pasch is the Founder and CEO of PCG Companies and host of CBT’s monthly series Auto Marketing Now. Pasch has spent many years in the industry, and he is now specifically focused on helping dealers improve their digital retailing and digital marketing strategies.
“One of the challenges facing the industry is the mindset that many dealers share about transparency with the price. Many dealers believe that if they give full transparency on their digital platform that they’ll lose more deals. However, Pasch says he has seen the exact opposite take place when dealers provide full transparency.
“I believe consumers value their time more than anything else,” said Pasch. “If the marketing drives them to a dealer’s website – and if we’re communicating from day one instead of a lead form, like talking with them, answering questions, showing them the affordability, telling them how easy we make it – we win that battle.”
Who agrees with Pash?
Original post: https://www.linkedin.com/posts/andremartinhobbs_brian-pasch-on-the-benefits-of-transparency-activity-6773055384388173824-OXvb
CBT news: https://www.cbtnews.com/brian-pasch-on-the-benefits-of-transparency-in-modern-retailing/
