CAMBRIDGE, Mass. – The CarGurus consumer sentiment study focused on auto finance found a significant portion of participants said that receiving pre-qualification for financing before visiting the dealership would be useful.
“Our research found that consumers are eager to purchase a vehicle in a similar fashion to buying a home, and they want know more about financing for this major purchase in advance instead of treating it as an afterthought,” CarGurus director of customer insights Madison Gross said in a news release.
Finally, when it comes to financing a vehicle, the study noted that 42% of shoppers wished they could see their monthly payment estimates while shopping for a vehicle online before visiting a dealership.
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Full article here: https://www.autoremarketing.com/subprime/cargurus-study-consumer-perceptions-about-pre-qualification-still-uncertain
