TrueCar president and chief executive officer Mike Darrow said that through the pilot program, TrueCar consumers at select dealerships will be able to build real car deals digitally.
That includes finance terms.
TrueCar said the enhancement addresses what it describes as pain points for consumers and dealers, making car buying easier and eliminating unnecessary friction between buyers and sellers.
“Consumers want their car buying experience to be as easy as anything else,” said Roadster CEO Andy Moss, in the release.
Moss also said, “Through the development and use of robust retail APIs, like the one we are implementing here, we will now be able to create a seamless car buying experience for marketplaces like TrueCar. We are proud to work alongside such great partners like TrueCar to offer a modern end-to-end car buying solution that consumers have been waiting for.”
Well done guys!
Next step is to work with DecisioningIT and use our APIs to support online financing for non-prime consumers. These consumers have a very different path and we make sure they get prequalified LIVE, online, whether they are subprime or even deep subprime consumers!
(We are also found on the web under DecisionIT)