In a recent virtual presentation, Rhett Ricart, the National Automobile Dealers Association (NADA) chairman emphasized on the fact that car dealerships largely had to shift to fully digital sales during the outset of the COVID-19 pandemic, which has “accelerated customer adoption” of completely online car sales.
A summary of Ricart’s comments was provided by NADA in a press release.
“While we know the pandemic accelerated customer adoption of a fully digital sale, we also know that many, many customers will still want to do what they’ve done before, which is start the sales and financing process online, but come to the store at some point to complete the transaction,” Ricart said in the virtual speech, according to the release provided by NADA. “This doesn’t mean that these digital services will work for every customer in every instance.
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