I love the contrast between what dealerships focus on and what customers actually need.
Here’s what customers are feeling right now.
If you have kids like I do, you already know: groceries, insurance, everything went up. So I’m not surprised to read that 𝟳𝟳% 𝗼𝗳 𝗖𝗮𝗻𝗮𝗱𝗶𝗮𝗻𝘀 𝘀𝗮𝘆 𝘁𝗵𝗲𝗶𝗿 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗰𝗮𝗿 𝗲𝘅𝗽𝗲𝗻𝘀𝗲𝘀 𝗮𝗿𝗲 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻 𝗮𝗳𝗳𝗼𝗿𝗱.
And yet they still want a car. They still need one.
What’s changed is how they want to start that conversation. Millennials, let’s be clear, 𝘁𝗵𝗲𝘆’𝗿𝗲 𝟯𝟬 𝘁𝗼 𝟰𝟱 𝘆𝗲𝗮𝗿𝘀 𝗼𝗹𝗱 𝗻𝗼𝘄, not young adults are more frustrated than any other generation with the dealership process. They don’t want to show up and “deal with it.”
𝗧𝗵𝗲𝘆 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗶𝗳 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗲𝗹𝗶𝗴𝗶𝗯𝗹𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗲𝘃𝗲𝗻 𝗰𝗵𝗼𝗼𝘀𝗲 𝘄𝗵𝗶𝗰𝗵 𝗱𝗲𝗮𝗹𝗲𝗿𝘀𝗵𝗶𝗽 𝘁𝗼 𝘄𝗮𝗹𝗸 𝗶𝗻𝘁𝗼.
Most conversations I have these days with GMs, Sales Managers and BDC Managers go like this: “we have fewer leads than last year” or “our conversion rate is down.” Part of the answer is in these two articles below.
𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗳𝗼𝗰𝘂𝘀: I spent 10 to 15 minutes filling out that form. I gave you my real financial situation. Please don’t call me back and ask me the same questions again. Just tell me if I’m pre-approved.
𝗗𝗲𝗮𝗹𝗲𝗿𝘀𝗵𝗶𝗽 𝗳𝗼𝗰𝘂𝘀: That prequalification sitting in your pipeline isn’t just a lead. It’s a buying signal from someone who already did the work.
That’s what we built DecisioningIT‘s widget SAM around.
Because at the end of the day, if you’re investing in a website tool, the real question isn’t whether it generates leads. 𝗜𝘁’𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂’𝗿𝗲 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗺 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗮𝗿𝗿𝗶𝘃𝗲.
👉 Our DecisioningIt post on this: https://lnkd.in/eFhqqAvx
📄 Turo / Angus Reid — State of Car Ownership in Canada 2026: https://lnkd.in/egvJ2cHi
